Vidya Balan has been appointed by Premier Ted Baillieu to strengthen relations with India and promote Victoria’s Indian Film Festival to be inaugurated in Melbourne this year.
A New Feather On Vidya’s Success Cap
Vidya’s spell bounding performances in few of her female-centric films such as ‘Ishqiya’, ‘No One Killed Jessica’ and ‘The Dirty Picture’ have been appreciated in India as well as abroad.
Critics say Vidya is the new face of the changed Bollywood where talented actresses like her get an equal say in both making and promoting the film.
The actress said she was delighted to be chosen the ambassador and that she loved the format of the festival which allows a wide range of film screening on a single platform.
"It not only showcases the best of Indian cinema but also provides a platform for young, upcoming film makers through its short film competition," she said.
Vidya also expressed her love for Melbourne and how she was smitten by the city because of its affinity for films and multicultural spirit.
Why Victoria eying on India
Fortifying ties with Indian film industry will help Premier Ted Baillieu in exposing Victoria and portraying its artistic endeavors on the Indian forefront.
"India's burgeoning film industry offers opportunities for Victorian co-production projects that build on our state's strengths in the creative arts," said Baillieu.
Victoria’s Indian Film Festival in Melbourne will start in mid-2012 onwards and aims on portraying diversity and profoundness of Indian cinema.
Over the years Indian film industry has matured both in terms of art and business, attracting international production houses to invest in the domestic industry.