The La Tomatina festival seen in Zoya Akhtar’s latest release ‘Zindagi Na Milegi Dobara’ can now be enjoyed on mobile too, thanks to Jump Games.

Reportedly, Jump Games, a leading international publisher of mobile entertainment apps and games has launched the official game for the movie ‘Zindagi Na Milegi Dobara’.

The game is based on the La Tomatina festival that is observed in Spain annually. In this fest, people enjoy throwing and squashing unlimited tomatoes on their friends and relatives all day long, and the new game lets you do exactly that!

Apparently, the game lets the user play as Arun (Hrithik Roshan), Imran (Farhan Akhtar) or Kabir (Abhay Deol) and be a part of the La Tomatina celebrations!

In this game, the player has to aim tomatoes at the other two male characters to score points. But, if tomatoes are aimed at females, it will lead to negative scoring. Thus, the player has to be very alert.

Talking about the game, Ritesh Sidwani, Producer, Excel Entertainment said, “La Tomatina is a tomato festival in Spain which takes place in Bunyol where people enjoy throwing tomatoes on each other. It is a fun festival and is an important part in the movie as well.

“We decided to create a game with Jump Games on this particular element as it is exciting and can be experienced by all through the game. Jump Games with their expertise in mobile gaming has created a fun and playful game which captures the festival perfectly.”

‘Zindagi Na Milegi Dobara’ running successfully in cinema houses
Helmed by Zoya Akhtar and produced by Ritesh Sidhwani and Farhan Akhtar, ‘Zindagi Na Milegi Dobara’ released this Friday on July 15.

The movie which stars Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Abhay Deol and Kalki Koechlin is reportedly running successfully at the box-office.

As the film is becoming a hit with moviegoers, especially Gen-X, Jump Games and the makers of ZNMD have planned to introduce the La Tomatina game.

Mr. Rajneel Kumar Business Head India, Jump Games said, “There is a huge fitment between games and movies today as it appeals to the youth. The movie Zindagi Na Milegi Dobara is youthful and full of energy. The game has been developed keeping this zest and energy in mind and what better way to reach out to the target audience than through their mobile phones.

“Jump Games has been a leader in creating movie based and branded IP games and will continue to offer creative and exciting games for its users both in India and global markets.”