Ra.One: A hit or flop?
Though SRK's nine month promotional strategy, which kicked off with the release of 10 seconds teaser, seems enthralling, questions are being raised on its similarity with 'Krrish' and 'The Matrix'.
Palpably, the 30 seconds promo of 'Ra.One' was revealed yesterday during the India-Australia Cricket match on Star Cricket.
30 seconds promo of 'Ra.One'
Interestingly, the second promo of the film has already made his fans go gaga as the video received 3,152 likes on the official Facebook page of Shahrukh Khan, while 6,906 views on the official 'Ra.One' video on YouTube.
The 30 seconds promo of the sci-fi film, directed by Anubhav Sinha, exhibits excellent music and a glimpse of the female lead Kareena Kapoor, apart from the superhero appearance of the King Khan.
In the film, Shahrukh Khan enacts G.One, while Arjun Rampal portrays the character of a villain, Ra.One.
SRK wants to make 'Ra.One' common
In an attempt of making 'Ra.One' a household name, SRK started his promotional campaign nine months prior to the film's release on Oct. 26, 2011.
When SRK was quizzed about aggrandizing 'Ra.One', he said, “I think it is important for this genre. When we go to see a Spiderman film, we know who he is, and what his powers are. Likewise with Superman and Batman. I want G.One (the protagonist) to become someone you start recognizing before you come to see the film.
“We want to start telling the audiences that he flies, is made up of electricity and wears a blue suit. I would like kids to ask, ‘How high can he fly, and how hard can he hit?’ By the time the film comes, those questions should’ve been answered.”
Lets see if SRK succeeds in making 'Ra.One' a hit.