After her successful innings in Bollywood films like ‘Rock on’ and her last stunner ‘Once Upon A Time in Mumbaai’, this young actress has now been crowned as the brand ambassador for Goa tourism.

Prachi to promote Goa
Goa tourism Director, Swapnil Naik introduced Prachi Desai as Goa’s new brand icon at a press conference in Panaji yesterday.

Speaking to the media, Swapnil stated that they are excited to sign Desai to promote this popular tourism destination of India in view of the growing affluent and frequently traveling segment in the country.

In accordance, he also added that she fits perfectly as the brand ambassador of Goa, since there are many youngsters visiting this destination.

Besides going by her brand image, Naik stated that she is the face of young India, having a modern outlook that is imbued with traditional values.

In her role as a brand ambassador, Prachi will be attracting the youth to the popular tourism destination.

“It's an honour to be the face of the most popular tourist destination. I've been to Goa quite a few times and found out that there's so much more to explore," stated the young actress.

Speaking about the safety part of this tourism destination, which has been unsafe lately, Prachi stated, "I have visited Goa several times and has never found it to be unsafe.”

Incidentally with respect to her new role, Prachi even had a word of advice for youngsters who visit Goa. As she stated that youngsters coming for a holiday to Goa should have fun but should also know to behave responsibly.

Tourism department to launch ‘Love Aaj Kal Go Goa Contest'
The Tourism department is planning to connect with youngsters by targeting them to visit Goa.

They have come up with a plan to launch ‘Love Aaj Kal Go Goa Contest', which will supposedly go on air on Aug. 15 at 8 p.m.

Viewers, who will watch the movie `Love Aaj Kal' to be aired on Aug. 15, can participate in the contest. They would have to log on to the GTDC website www.goa-tourism.com to answer the questions that will be asked.

Participants who will answer the three simple questions correctly, will win free holiday packages with airfare.