Kareena rules the roost as top female endorser of 2010

No other actress in Bollywood banks eye-popping lucrative endorsement deals like Kareena does. As per the recent poll report given by AdEx India Analysis 2010, Kareena has notched up the No. 1 spot as this year’s leading woman endorser.


Kareena tops the list for her brand value
According to the Filmfare magazine, which released the ratings of Bollywood actresses based on their brand value, Kareena topped the list by earning a 10/10.

Tied at the second place on the list are Katrina and Aishwarya Rai Bachchan, whose brand value is rated as 9/10.

The actress, who comes third in the list, is Priyanka Chopra with a brand value of 8/10, while Bollywood sweetheart Deepika Pandukone raced up to the 6th slot.

In addition to this, even the new comers Genelia D’Souza, Asin Thottumkal are also making sensations in big ad world of endorsements. These two stars appear in the final spot for the growing share of brand deals in their kitty.

Kareena has the maximum ad volumes of celebrity endorsement
Kareena, who’s been in the public glare for her movies and endorsement, has an overwhelming celebrity endorsement share of 45 percent on television this year and the brands she endorses include Airtel, Kurkure, Sony Vaio and Gitanjali.

While speaking about her brand deals, industry insiders stated that Kareena is the only actress who has racked up more deals compared to her counterparts in Bollywood.

"Kareena has reached phenomenal heights. She had the maximum ad volumes of celebrity endorsement (FMCG brands) on TV during 2009 as well," added insiders.

Surprisingly, Kareena is the only reigning actress, to have an equal footing in the endorsement deals arena similar to popular male celebrities like MS Dhoni, Shahrukh Khan and Sachin Tendulkar.

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