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viewership crown

Zee TV- viewer’s favourite

Submitted by Pallavi Kulkarni on Thu, 2009-07-02 16:32

Mumbai, July 2: India’s oldest private general entertainment channel (GEC) Zee TV has won viewership crown after a long - long time.

For Week-26, that ended on June 30, Zee TV was first in the GEC chart with 243.1 GRPs, whereas COLORS was on second position with 242.8 GRPs and STAR Plus with 218.5 GRPs. STAR Plus and COLORS are the major competitors for Zee. Where COLORS is a new entertainment channel, STAR Plus is almost equally old as Zee TV.

Manish Borwal, a media expert said, "It's very pleasant to see Zee making a comeback. It was long overdue."

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