Detractors of Yo Yo Honey Singh have leveled allegations against him that his songs are offensive, licentious, and the lyrics are bawdy which demean women and promote a permissive and casual attitu
MAX, India’s Premium Movies and Special Events channel is all set to make the cricket lovers relive the DLF Indian Premier League season 2 frenzy. Keeping the cricket fervor alive, MAX brings back the adrenaline pumping moments of the DLF Indian Premier League season 2 to millions of viewers and fans of the league.
"DLF IPL Season 2 Flashback" starts on September 5, every Saturday 7:30 pm onwards.
‘DLF IPL Season 2 Flashback’ will comprise of highlights from the 15 best, nail biting matches of the DLF IPL season 2.
The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account. JWT will take a handover of duties from the incumbent agency TBWA Anthem immediately.
Commenting on this association, Sneha Rajani, EVP and Business Head, MAX, said, "With the ever changing business environment, we at MAX were looking at a new partnership that would clearly give our brand a reassured impetus. We reviewed several options but JWT emerged clearly as the best fit with their past experience in the segment, crisp strategy and creative philosophy.