Abhinandan Thaman's picture
Posted by Abhinandan Thaman on March 28, 2012

Salman to play double role
Salman would be assuming a dual role in the organization since he is investing in the travel portal as well.

A company official disclosed that the superstar is likely to obtain around 5 percent stake in the travel portal.

Sharat Dhall, President of Yatra.com revealed that the company will soon unveil a multimedia campaign featuring the handsome hunk with a promotion budget of a staggering 30 crores.

Additionally, they are also planning some new products offerings like installment payment for the air tickets, which will give the company an edge over the competitors.

"Salman will play the role of Mr Yatra and fits in perfectly as he is the only celebrity who cuts across masses and classes. This will help us further our brand reach to small towns," Sharat revealed.

Sharat refused to divulge financial details of the deal and remained tight lipped over whether the company is paying the superstar in shares.

The company, Yatra.com saw its inception in the year 2006 and since then it is thriving at an increasing speed.

Company's Objective
The objective of the company is to double its share in the online travel business within a year with assistance from new products, aggressive advertisement campaign and of course Salman's charisma.

Yatra.com successfully achieved a gross turnover of approximately 500 million dollars in the previous year and posted an average revenue of $60 million a month with the volume of over 10,000 tickets and 600 rooms per day.

Salman has an eye for lucrative business ventures and his investment with Yatra.com proves it. Lets wait and watch how Salman's midas touch takes the company to new heights.

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