Neha Dutt Sharma's picture
Posted by Neha Dutt Sharma on January 30, 2014

Jai Ho has still not crossed the much-awaited 100 crore mark in domestic market. This is a not a usual scenario for Salman Khan’s film. In the last three to four years, no movie of Salman has met this fate.

The trade analyst Taran Adrash has been posting Jai Ho box office figures every day. According to him, the movie is far behind Dhoom 3’s collections and has not even crossed 100 crore mark.
Till Tuesday, Jai Ho had garnered Rs 77.48 crore in India. According to him, “#JaiHo Wknd 60.68 cr, Mon 9.50 cr, Tue 7.30 cr. Total: ₹ 77.48 cr nett. India biz only.”

After Rs 60.68-crore business over the weekend, the film earned Rs 9.50 crore on Monday and Rs 7.30 crore on Tuesday.

If one considers the worldwide collections of the film, Salman’s venture has managed to enter the elite 100 crore club. After Jai Ho collected Rs 17.75 crore on its opening day, the film only showed positive signs on Sunday but it appeared to be too less for a Salman Khan’s project. On the other hand, Amir Khan’s Dhoom3 saw a humungous opening day collection of Rs 36.22 crore. The film is still minting money. Recent heard updates carry that the film has already touched the Rs 530-crore mark and it is still treading on its path of creating mammoth Box Office records.

Experts have dubbed the earnings of Jai Ho a respectable one as usually after a long winter break films take time to pick up overseas. The industry sources have stated that the figure is respectable if not rocking.

The film analyst Komal Nahata has already placed Jai Ho in the elite club of INR 100 crore. He said that the movie has managed to enter the 100 crore house and one can feel relaxed!

And probably this relaxation is required as every soul in film industry has been eyeing the box office collections of the film. Salman’s fans have appreciated the film but there has been a dull response from a number of quarters. Even critics failed to find the film entertaining and dubbed the film to have ‘didactic and less-entertaining approach’.

Rather than commenting on the film, I would like to pose a question to my readers-don’t you think that the craving for making Box Office records has increased in recent times? Do you think this race for minting money on Box Office is good for Indian cinema?

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