Reportedly, the actor, who has become a candy for advertisers after his cool dude act in the Airtel commercial, was zeroed in as the brand ambassador of 7UP at an event held in New Delhi, and received a whopping amount of 5 crore in lieu for the deal.

Reportedly, Sharman has signed a two-year endorsement contract with the company and will be replacing the famous ‘Fido Dido’ cartoon that has been associated with 7UP for long.

“I have always enjoyed drinking 7UP, hence I believe this endorsement was meant to be. I am glad to be a part of this interesting and exciting campaign, which delivers a message I personally believe in, as anger leads to nothing but regret,” the B-town actor said.

Sharman roped in for his calm attitude
Well, sources claim that the reason why Sharman was signed to endorse their product is his cool and calm attitude.

“Sharman, with his calm, unruffled and extremely affable personality, is a perfect match to highlight the brand's positioning of a cool, refreshing drink,” Alpana Titus, the category marketing director (flavored carbonated drinks), PepsiCo India Beverages, confirmed.

About the ad campaign
Focusing on anger management, the current campaign that will have Sharman Joshi is titled 'Gussa Hatao, Chill Machao'.

"There will be a series of three ad films directed by director Rajkumar Hirani, the man behind 'Munnabhai' and '3 Idiots'. It is a very important campaign for the brand and the company will invest significantly behind it," Titus said.

The campaign that is expected to role onto the screens by March-end, will also include promotion of the lemon carbonated drink through other types of media and the media planning for the brand will be looked after by Mindshare.

Sharman said, he was excited as he was getting a chance to work with Rajkumar Hirani, yet again. The actor is also starring in Hirani’s next titled ‘Ferrari Ki Sawari’.