Talking about this latest sign up between KWAN and Ranbir, Anirban Das Blah, MD KWAN says, “Young people are the single biggest consumer demographic in India and it is often difficult identifying someone who they can connect with and relate to their aspirations and complexities, who represents the changing face of a confident, young nation.”

“We believe that no one connects with young Indians better than Ranbir Kapoor and we are honoured to work with India's greatest youth icon,” he added.

While confirming the sources, Ranbir said “I've actually been working very closely with KWAN ever since it's inception. They have represented me in every new endorsement I have signed - John Players, Virgin Mobile and Nissan.”

Ranbir's upcoming flicks
In six years career in acting, actor Ranbir Kapoor is surely on the path to touch milestones. After getting the success from 'Ajab Prem ki Gajab Kahani' 'Wake up Sid' and now 'Rajneeti', Ranbir is looking forward to some new big projects.

According to a little birdie, Raj Kumar Santoshi is planning to make his second romantic comedy titled 'Ashtavinayak' with the hit pair of 'Ajab Prem ki Gajab Kahnai' and 'Rajneeti', Ranbir and Katrina.

Ranbir's 'Anjaana Anjaani' and 'Silent', both opposite with Priyanka Chopra, and Imtiaz Ali's 'Rockstar' are some more upcoming projects.

'Anjaana Anjaani' is set to release this year.